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Sustainable advertising addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their environmental impact associated with advertising production and distribution. ==Advertising's environmental impact== Print advertising impacts the environment due to the carbon dioxide emitted into the atmosphere as a result of the production and distribution of print media. Factors include the sourcing and production of paper, petroleum-based ink, solvents, plastics and adhesives used and the fossil fuels burned in the manufacturing and distribution of newspapers and magazines. Digital media has impacts due to the greenhouse gas emissions associated with the manufacturing and operation of servers and datacenter devices, networking devices and client computers as well as the e-waste impacts of these devices at the end of their useful lives. In 2004, over 7 billion metrics tons of carbon dioxide equivalent greenhouse gases associated with print media advertising were emitted into the atmosphere by the United States.〔(EIA - Emissions of Greenhouse Gases in the U.S. 2006-Overview )〕 In 2005 U.S. advertisers spent over $65 billion on print media advertising and created over 250,000 ad pages.〔(NY Times Advertisement )〕 A single ad page run in a popular consumer magazine can represent as much as seven tons of carbon dioxide emissions when supply chain factors associated with papermaking, printing, logistics and landfill disposal or incineration of post-consumer and unsold media are taken into consideration. According to a recent ''New York Times'' article quoting David J. Refkin, director of sustainable development for Time Inc., a single copy of ''Time'' magazine results in the emission of .29 pounds of CO2 equivalent greenhouse gasses.〔 In the USA, about 25 million sq.meters or about 10,000 tons of non-biodegradeable PVC is directly attributed to outdoor billboards every single year. To put this into context this would cover the equivalent of 16 square miles or the centre of most major urban cities. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sustainable advertising」の詳細全文を読む スポンサード リンク
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